more than 50% of founders with $5k+ mrr have fewer than 5k followers
yet most people still believe you can’t build a real business without a big audience
people even say it about me - tibo gets users only because he has followers
but 70% of the users across all my saas don’t come from my audience
they come from distribution systems I build - partnerships, SEO, affiliates, UGC from creators who don’t even follow me
having followers helps sure - but it’s not the only engine for growth
if audience was enough, every creator with 100k followers would be running a $1m business, but they’re not
I know hundreds of people who have built a profitable business without having a huge audience on socials
if you think lack of followers is your biggest problem, you’re not even in the game yet, you just have a lazy excuse
so i'll say it again, having an audience helps for sure, but it is definitely not mandatory
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