I’ve been creating content for a while now.
Started 5+ years ago managing socials and paid ads for crypto projects.
Since then, we’ve built @LunarStrategy, which still does that today, but on a much larger scale, including multiple channels for GTMs.
Last year, I started focusing more on building this X account too.
Right now:
> 18.9K followers
> 413 smart followers
> 4,601 yaps
Why I do it:
Mostly to learn. Writing & posting helps me understand complex ideas in crypto faster than anything else.
Being active on CT also lets me notice new trends, strategies, and GTM approaches, things I apply when building out campaigns for clients.
And on top of that, the people I get to meet just by sharing what I’m learning.
Plus, the bonus of earning rewards from platforms like Kaito that support content creators in the ecosystem.

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