Brand Analysis: #KhaoKheowZoo The success of building a brand with determination, not just luck, and not only relying on #MooDeng 1) In the beginning, when I saw Khao Kheow Zoo promoting 'Moo Deng', I thought it might just be a stroke of luck that it became popular because it’s cute, and the zoo was fortunate to have such adorable animals to attract visitors. 2) As time went on, I became addicted to watching many of the animals on the zoo's social media, each with an attractive character and charm. I discovered that "this zoo is engaging in intense marketing, and the fame of Moo Deng is not a coincidence, but a deliberate effort to cultivate it to the best of their ability." 3) The social content created by Khao Kheow Zoo is very intense. They capture various poses and sell the characters to attract interest, both in still images and videos, intentionally capturing moments that convey the message the content creators want to communicate. It’s not a matter of chance; it requires a lot of interaction and effort to get those best shots. The creators must be highly observant and attentive. 4) The animals don’t know they are being photographed for content; they don’t wait for the photographer to snap a shot. Only the creators need to know the angles, what story they want to tell, and capture those moments. But it takes a lot of time to observe what a day in the life of these animals looks like to get the desired work. 5) The animals are the products of the zoo, and the income comes from ticket fees. However, what is even more valuable is the PR value that people help spread the character of those animals as free PR media without having to buy advertising. It’s 100% word of mouth because the animals are cool and have shareable characters, especially when combined with captions that tell stories, enhancing their liveliness. 6) Even though each animal cannot speak, the strategy used is Brand Personification, making the social media team give them life as if they are constantly communicating with everyone. They have become famous memes, and each has started to build its own fan base due to their cuteness. 7) The zoo's communication team highlights the special characteristics of each animal into stories and unique selling points. The little hippo is always bouncy, the muscular kangaroo loves to act cool, the squinty-eyed lion looks cute and friendly, and the capybara gang is a mischievous team that is winning the hearts of animal lovers. 8) But what deserves the most praise is that for the animals to look this good, it comes from good mental health and physical health. Each one is strong and looks happy, which shows that the team caring for the animals at this zoo pays attention and takes care of them with love and tenderness, allowing them to radiate happiness to people. 9) This brand case study is not just about the zoo. Making your brand come to life uses the same process: finding a strong point that is incredibly robust and cannot be stolen, making the target audience feel vibrant and eager to engage with your brand. This is the lesson from this zoo that reflects on brand creators to strengthen their brands. 10) Nowadays, I teach content management in organizations and to students. I always tell them, "Check out the case of Khao Kheow Zoo," and they will find that skilled brand creators use their skills, brains, time, and effort, not just waiting for luck to make them famous. They succeed because the creators are smart and can highlight the product's strengths and tell its story attractively. These days, I often check in on the animals to heal my heart, and I smile every time. This is the charm of content that has immense value, creating immediate happiness for people, and they want to connect with the animals, remembering the animals of this zoo through continuous content creation. Khao Kheow Zoo is truly impressive. #TudsReview ====== FACEBOOK POST: ====== Check out Boy's various channels, TudsReview: