Everyone talks about performance, but no one talks about proof. @verasitytech built a system that verifies every single view before it counts. Real people ✘ real data, recorded on-chain the moment it happens. Tap in 👇🏼🧵[3min] $VRA |

⌖The illusion of online attention The internet doesn’t have a view problem, it has a verification problem. Billions of impressions happen every day, yet no one truly knows which were real, who saw them, or if they ever existed. Ad fraud bleeds the industry quietly, with fake views consuming ad budgets before a human ever shows up. This is the gap $VRA built its foundation on. An infrastructure that proves what’s real when it happens.

⌖Proof over performance Proof of View isn’t another analytics tool. It’s cryptographic verification of real human attention, recorded & stored on-chain the moment an interaction occurs. For advertisers, that means campaigns that run only for verified users, with data that can’t be faked or inflated. For media buyers, it means trust replaced by transparency, which means proof before performance.

⌖Where most ad systems rely on trust, Verasity relies on proof The digital ad industry operates on the faith that impressions are honest, metrics are clean, & fraud will be caught later. Verasity changes that model completely. Fraud is stopped before it happens, & every verified view produces a traceable record. The result is VeraViews an ad tech stack powered by Proof of View, where integrity comes before distribution, not after. VeraViews isn’t a concept; it’s a working ad platform used today to combat one of digital media’s biggest losses, fake traffic. Its engine, Proof of View, verifies every impression on-chain, combining blockchain transparency with AI-driven fraud detection. Advertisers know what they’re paying for. Publishers can prove their traffic is genuine. And beyond advertising, the same framework has potential wherever verified data matters, from healthcare to aerospace to any system where trust alone isn’t enough.

⌖The full stack for verified attention $VRA isn’t just confined to advertising. Its infrastructure was built for any system that relies on attention data. AI models ✘ streaming platforms ✘ Web3 games ✘ RWA ecosystems & anywhere proof of engagement matters. $VRA handles what traditional stacks can’t. Real-time verification of attention, fraud prevention, & engagement proof, all baked into one protocol. And tied to that system is Verasity’s reward layer, where creators earn, viewers get rewarded, & advertisers know exactly what they’re paying for. A feedback loop that works because every part of it is accountable.