When we launched Potatoz, I knew it would take years not months to make the IP meaningful.
- Made it @9GAG mascot → immediate reach to ~200M users.
- Reinforce that familiarity through creator integrations.
- Use that foundation to earn brand trust and start Web2 collaborations.
Only then does it make sense to bring it into physical touch points like plushies, blind boxes, and trading cards.
This playbook has proven itself in Web3, but we get to execute it with 9GAG’s scale and credibility.
Potatoz will proliferate everywhere: online, offline, Web2 and Web3.
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