Crypto companies have too long relied on copy-paste branding and marketing by buzzword.
None of that is breaking through the noise.
I'm lucky to work with all the talented scribblers to build emotionally resonant creative platforms for brands both in and adjacent to crypto.
When you do only one thing, you can do it well. Monomania leads to hyper-focused minimalism. The more obsessed with DA you are, the more everything else seems to fall away.
We built the EigenDA visual system on the premise that the brand's laser-focus on one feature—Data Availability—translates to visual minimalism.
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